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Master Chief, Winterfell, Kaneda’s Bike: Dean Robert Smith takes the pop culture references we all love and pares them right back, representing them in wonderfully clean, minimal illustrations. Inspired by gaming and TV culture as well as urban life around the world, the graphic designer started creating his fan art as a counterpoint to his day job in advertising. Having worked across London, Manchester and Amsterdam, his work has been featured in publications such as Fubiz, Hypebeast and DesignTAXI, to name a few.

Doughnut Time poster